The Lance Brand Lives Strong? « Sports Marketing and PR Roundup
Take that, Madden: FIFA 10 the fastest-selling sports game ever.If you thought Madden was big, it ain’t nothing on EA’s other sporting powerhouse, FIFA 10. In its first week alone, FIFA 10 shifted 1.7 million copies,
The Lance Brand Lives Strong? « Sports Marketing and PR Roundup.Sports Marketing and sports and PR Roundup. A source for best practices in sports media, communications and marketing worldwide.
Tags: best practices, ea, fifa, media communications, powerhouse, selling sports, sports marketing, sports media